Backyard Peanut Butter

BRAND IDENTITY

FREELANCE CLIENT

SEP 2021 – JAN 2022

Backyard is a maximalist Peanut Butter brand started in San Francisco. The name comes from the humble origins of the brand: birthed during the pandemic in the founders’ backyard.

I created a modern, playful and fashion-inspired brand identity for them, to match the experimental nature of their flavor profile.