Hi, I’m Anshu!
Digital designer on a mission to bring people closer together through simple, empathetic user experiences.
Creating a striking brand identity for this easy-to-use, end-to-end web3 development tool
BRAND DEVELOPMENT | DESIGN SYSTEM
How might we foster intergenerational intimacy in South Asian families through play?
SERVICE DESIGN | BRAND DEVELOPMENT
Making mental health check-ins more empathetic and helping users track their improvement
USER RESEARCH | UX DESIGN | UI DESIGN
How might we create a presence and marketing strategy for this art show in Brooklyn?
BRAND DEVELOPMENT | SOCIAL MEDIA DESIGN
My favorite park in Long Island City
Empathy
Learning
Mother of Pearl Co. life drawing
My safe space– dancing in nature
How I stay inspired
I love looking to other forms of art for inspiration– music, fashion and most of all movement. Referencing form and and flow in other unrelated mediums helps me visualize everything from logo concepts to design frameworks. And people! I love talking to people, exchanging ideas, and listening to stories.
My design values
Experimentation
Playfulness
Equity & Accessibility
Community-building
A little bit about me
Hi there! I am a Singaporean designer of Indian origin, and after having spent 7 years in New York City, I’m looking for my next challenge in the little red dot. I speak four languages and my multicultural experience is a core pillar of my identity and my work.
Although I intended to study fine art at Parsons School of Design, upon my arrival I was thrust into researching and designing for social good. I quickly found the joy of working with a hands-on team to solve real-world problems. That, coupled with a fascination for human psychology, nudged me toward a career in designing accessible experiences for consumers.
When I’m not designing, I co-run an artist collective called Mother of Pearl Co. We build community by organizing ‘pay what you wish’ life drawing sessions, artist-led workshops and creative jams around the city.
Oh, and I am a certified dance instructor 💃🏻