Succulence Fall Art Expo
FREELANCE CLIENT
OCT – NOV 2023
Co-founders of branding agency Paudha Studio Amal Shaheedi and I were approached to create the visual identity for an immersive art show in Brooklyn.
We created a brand that conveyed a sense of abundance and community that our clients wanted, including a custom logo, AI imagery and social media assets.
This event was sold out and had >200 attendees.
Deliverables
Logo Concept | Brand Colors | Typefaces | AI-Generated Image Library | Social Media Assets | Eventbrite page | Print Materials – Stickers, brochures etc.
Tools
Figma | Adobe Illustrator | Midjourney | Dall-E
The Brief
We were inspired by the colors of fall and a sense of luxuriousness as well as abundance, like when fruit is ripe and bursting with sweetness. The organizers were on a tight timeline and needed materials for the open call for artists, so after scoping their needs over an in-depth call, we got straight to mood boarding.
Moodboard
Logo Design
After some typeface exploration, we created a custom wordmark that was both elegant, and captured a sense of fluidity. We picked a typeface that was modern and played around with the lettering to match the overall vision.
Colors
Imagery
Poster variations
Artist Spotlight Templates
