UX RESEARCH & DESIGN
TEAM: Anshu Tukol, Amal Shaheedi, Kevin Anazia, Ishika Maheshwari
OCT 2023 – PRESENT
Bridge
Bridge is an app intended to help managers and employees communicate better at the workplace. It is a platform for professional accountability, training and EQ building.
This is an ongoing passion project in User Experience Research. We identified a gap in tools available for workplace relationship building and are now doing deep dive into the problem area
The Solution
I dove deep into this role by conducting in-depth dogfooding exercises, user interviews and competitor analyses to identify pain points and what we were missing. For each product feature, I ideated, wireframed and prototyped several solutions for the team to test and implement.
The Opportunity
As a startup in the healthcare space, the tiny Buddio team of 3 was constantly iterating its product features but was struggling to find Product-Market Fit and grow its user base. They needed a solid process to conduct research, collect data and design these features better.