Hi, I’m Anshu!
Digital designer on a mission to bring people closer together through simple, empathetic user experiences.
Creating a striking brand identity for this easy-to-use, end-to-end web3 development tool
BRAND DEVELOPMENT | DESIGN SYSTEM
How might we foster intergenerational intimacy in South Asian families through play?
SERVICE DESIGN | BRAND DEVELOPMENT
Making mental health check-ins more empathetic and helping users track their improvement
USER RESEARCH | UX DESIGN | UI DESIGN
How might we create a presence and marketing strategy for this art show in Brooklyn?
BRAND DEVELOPMENT | SOCIAL MEDIA DESIGN
My favorite park in Long Island City
Empathy
Learning
Mother of Pearl Co. life drawing
My safe space– dancing in nature
How I stay inspired
I love looking to other forms of art for inspiration– music, fashion and most of all movement. Referencing form and and flow in other unrelated mediums helps me visualize everything from logo concepts to design frameworks. And people! I love talking to people, exchanging ideas, and listening to stories.
My design values
Experimentation
Playfulness
Equity & Accessibility
Community-building
A little bit about me
Hi there! I am a Singaporean designer of Indian origin, looking for my next challenge in my present home, New York City. I speak four languages and my multicultural experience is a core pillar of my identity and my work.
Although I intended to study fine art at Parsons School of Design, upon my arrival I quickly found the joy of solving real-world problems through research + digital design instead. That, coupled with a fascination for human psychology, nudged me toward a career in designing accessible experiences for people.
When I’m not designing, I co-run an artist collective called Mother of Peal Co. We build community by organizing ‘pay what you wish’ life drawing sessions, artist-led workshops and creative jams around the city.
Oh, and I love to dance 💃🏻 (ask me about this and I will talk for days…)